Morepork challenged Fairfax Media to help build brand awareness and credibility through great home focused content.
We knew that aligning Morepork with 'Smart Living' content that celebrated home life would drive association and awareness for the brand. Leveraging our large Neighbourly and Stuff audiences we got busy and developed a 'smart living' hub which housed relevant and valuable home related content that worked across multiple platforms and properties.
With a variety of content being created, including Stuff Nation user-generated pieces, and a wealth of channels to distribute across, the campaign delivered results with the client noting that:
“Through editorial integration and clever distribution methods, the Morepork brand enjoyed a significant lift in awareness and increased engagement, delivering us qualified customers”