Mike Pero Real Estate needed to get its 90 Day Guarantee in front of a highly engaged audience. It turned to Fairfax Media to deliver its message through a pre-roll campaign that leveraged the explosive growth of Stuff.co.nz's video on demand, which reaches 10 million views a month.
The results were astounding:
- Across the one month campaign Mike Pero's appraisal requests increased by 38%
- The pre-roll videos reached 10 x the NZ industry average click through rate
- Mobile display advertising preformed especially well.
Aaron Pero, Marketing and IT Manager, said, "We saw a huge boost in requests for appraisals on our website. The amount of home owners wanting us to give them a market appraisal increased 38% during the campaign."