Creating Cut-Through in a Crowded Market

Mahindra's challenge to Fairfax Media was to cut through a crowded market, meaningfully engage a potential audience and turn that engagement into action.

To do that we created an immersive reader experience. Native advertising, crafted by the Stuff.co.nz team, was designed and tailored to the needs of the Stuff audience. Display advertising and a photo gallery completed the immersion and closed the loop between the introduction to Mahindra and purchasing inquiries. 

"The resulting click-through generated a 300% increase in daily web traffic with similarly encouraging increased pages / session, session duration and bounce rate metrics...the content
proved successful in overcoming perceptions and stimulating action at dealer level.”

- Mahindra