Creating Market Value for a Luxury Product

Through a partnership with Penfolds we created a luxury dinner showcasing Penfolds Grange wines to some of New Zealand's foremost business leaders. 

This included a double page spread in Cuisine magazine that showcased the range to some of New Zealand's most passionate and dedicated foodies. 

Treasury Estate Wines Marketing Manager Andre Bacon said, "This event was a huge success from both a commercial and consumer perspective. We partnered with Fairfax to develop an event that delivered to all our objectives and collaborating with them on event management was seamless and highly professional. We’d highly recommend partnering with Fairfax to deliver strategic outcomes.”