Building Awareness & Credibility for Morepork

Morepork challenged Fairfax Media to help build brand awareness and credibility through great content.

Our idea was to create native content that lived up to the ‘smart living’ promise and worked
across multiple platforms and properties. Leveraging our large Neighbourly and Stuff audiences we got busy and developed a 'smart living' hub housing relevant and valuable home related content. 

With a variety of content being created, including Stuff Nation user-generated pieces, and a wealth of channels to distribute across, the campaign delivered strong, qualified customers;

“Through editorial integration and clever distribution methods, the Morepork brand enjoyed a significant lift in awareness and increased engagement, delivering us qualified customers”