So much content, so little time. Everyone’s making something these days and the competition for consumer attention is intense.
It’s essential to create relevant content that is capable of cutting through the clutter and engaging customers. Achieving that requires a good content strategy.
At a recent Fairfax Media Future of Business event, Shana Inge from Twitter Australia outlined six key things that businesses should think about when approaching a content strategy.
Her tip to best get cut through in a fragmented media environment? Combine relevancy, integration, and interactivity with content that's eye catching.
Shana is Head of Account Management at Twitter Australia. She’s spent the last 3 years collaborating closely with their top 200 advertisers to make their content strategies work harder.
Prior to joining Twitter, Shana was an agency-side media expert in California and Australia with WPP and Dentsu Aegis, among others.