Pack & Send: Building Awareness Through Digital

The Challenge

Pack & Send is a freight and courier provider with 14 stores throughout the country. Already investing heavily in off-the-shelf digital advertising products, they approached us in 2015 with the goal of delivering better ROI on their marketing spend. 

Setting ambitious targets to achieve, growing brand awareness was identified as the long-term goal with the aim of being top of mind at the beginning of the purchase funnel.

Our Solution

Stuff could be their funnel. Brand awareness is a long game, but over time we
could build awareness and increase product knowledge while also channeling
customers directly to Pack & Send from campaign day one.  A 10 month campaign was planned and executed across Stuff, focusing on brand awareness and product knowledge.

The Results

The campaign delivered excellent results for Pack & Send:

  • Brand searches increased significantly month on month
  • Website traffic increased
  • High click-through rates were achieved across the Stuff campaign
  • Year to date revenue went up 25% per store
  • Some stores saw revenue growth of nearly 50%.

What The Client Said

“We’ve definitely noticed that month on month we’ve been more successful, more people clicking through, obviously our brand awareness continues to improve”.
Matthew Everest, Master Franchisor Pack & Send New Zealand