Pack & Send: Building Awareness Through Digital

Pack & Send is a freight and courier provider with 14 stores throughout the country. Already investing heavily in off-the-shelf digital advertising products, they approached us in 2015 with the goal of delivering better ROI on their marketing spend. 

Setting ambitious targets to achieve, growing brand awareness was identified as the long-term goal with the aim of being top of mind at the beginning of the purchase funnel.

A 10 month campaign was planned and executed across Stuff, focusing on brand awareness and product knowledge. The results spoke for themselves:

  • Brand searches increased significantly month on month
  • Website traffic increased
  • High click-through rates were achieved across the campaign
  • Individual store revenue grew significantly year on year.