Brandwise: how to keep your brand safe online

Digital advertising is growing exponentially. It's spread means advertisers are rushing to get as much advertising space as possible onto websites that running out of real estate. As this happens, less savory websites are cropping up and offering advertising space. For some brands using programmatic advertising and third party remarketing services, this has meant appearing alongside offensive and inappropriate content. Read on to make sure it doesn't happen to you.

 

Planning for Disaster: How to keep your brand safe online

It’s more important than ever that companies are aware of where their brands are going and what’s going to be around them. In an age of screenshots and  social media, consumers aren’t always open to giving second chances and, if your brand ends up next to objectionable content, it could be a PR nightmare...

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5 ways to identify a premium environment 

Do you know where your ads are right now? Think about it. Your brand could have landed somewhere objectionable, your banner ad could be somewhere offensive. When you’re using an international organisation’s programmatic advertising, you can never really be sure... Continue reading...

5 ways to stop remarketing betraying your brand 

Remarketing is one of the most powerful tools marketers have access to. Like never before, it’s allowed for dynamic advertising to push prospects through the sales funnel and create awareness for your brand. It’s not all roses, though. As local brands have discovered remarketing can land your brand into hot water overnight. Continue reading...