Ahead of launching the new Microsoft Surface Prof 4, Microsoft challenged Fairfax Media help drive awareness and sales.
With the knowledge that native content achieves twice the visual attention and deeper audience engagement we knew that putting a local spin on Microsoft's global marketing push "Do Great Things" would deliver results.
With Microsoft on board, we set out to create a New Zealand series called "The Change Makers" featuring 5 local community heroes - Kiwis "doing great things".
“ Sales were 29 percent ahead of target and we experienced 33% year-on-year growth in the Surface category.”
Microsoft Surface marketing manager Jordanna Murray