How to Craft an Effective Local Advertising Strategy for New Zealand Businesses


What's Inside?

Knowing Your Audience

The first step in a successful marketing campaign is knowing who your audience is and where to find them in the media landscape. 

Choosing the Right Channel

More than ever, marketers businesses have a plethora of advertising channels to choose from. 

Campaign Objectives & Timeframes

One of the keys to success is honing in on what you want your campaign to achieve and the period you have to deliver results.


Maximising Your Budget

Spend wisely and you can build a successful advertising campaign without the support of a huge budget.


Bringing It All Together

Take a look at how Kiwi brands, big and small, have driven success by putting these key elements into practice. 


Meet the Fairfax Media Advertising Team

We’re a leading media organisation focused on helping New Zealanders connect and thrive. We see the disruption of the media industry as an opportunity to reach audiences more creatively and effectively and deliver better value to the businesses and communities we serve.