Agri paper

AgTrader is the ideal vehicle for businesses who want to sell their products or services to farmers. AgTrader is delivered free to over 76,000 farming families every month.

Get the most out of your print campaign  

Newspaper advertising is a cornerstone for engaging with your audience. The key to success is knowing who your customers are, where to place your newspaper ads and how much time is spent with each paper.

AgTrader is 100% advertising and is delivered to 76,000 farming households each week. Affectionately known as “The Yellow One”, AgTrader is a rural icon with 26 years of reputation and trust behind it.

Case study - what print can do for your business

Print can transform how your customers interact with your business. Hell Pizza ran an insert in the Sunday Star-Times and The Dominion Post and experienced a 12% nationwide sales boost on the day of the campaign.

Hell Pizza’s marketing manager was immediately on the phone to say he was “blown away” by the results and feedback from customers and suppliers.

 
 

Power of print

Our regional newspapers are at the heart of their communities and inform and inspire hundreds of thousands of Kiwis each and every week.

Newspaper ads and classified ads give you the unique opportunity to sit down face to face with our readers and engage with them in ways that truly matter:  

  • People love what they can touch. Putting a newspaper in someone’s hands means they’re more engaged than if they were staring at a screen. People remember more of what they read in print because of its tactile nature.

  • Print can bridge the gap between online campaigns and the real world. Connecting the dots for your customers no matter where your campaign takes them.

  • Our newspapers have heritage. They’ve earned the respect of our readers and our readers trust them. When they see you brand aligned with our brands, consumers are more likely to trust what you’re saying.

  • Frequency and repetition are so important when it comes not only to print but to your overall marketing campaign. Daily or weekly, newspapers put themselves at the top of people’s minds and our advertising means readers are always seeing your message. Including print as an element of your master campaign plan that covers channels such as radio, television, digital display, native advertising and social will ensure you see better results as consumers see, understand and then act on your messaging that builds up over time.

 

Contact

Rebecca Stuart

rebecca.stuart@fairfaxmedia.co.nz

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