Trend Report: Technology & the Agri Sector

Technology now plays a crucial role in the agricultural sector, farm management software and apps such as FarmIQ, AgriMap, FarmManager and FarmLogs are increasingly popular. Team this with a community that enjoys open and frank conversations and has a constant need and desire to adapt, learn and improve, and you'll meet some pretty tech savvy Kiwis.

It is time marketers put aside their often-misinformed assumptions and took a second look at arguably New Zealand’s most advanced business sector.