Omnichannel: Capture Attention Anytime, Anywhere

Across a day, consumers interact with different media channels, dipping in and out depending on time, mood, reason and environment.

What does this mean for brands? To create deeper connections brands must put customers at the heart of any media plan - create omnichannel campaigns that target messaging across platforms and across the day. To succeed, recognise that no one media can do the job alone and that different consumer segments use media differently.