The media landscape is fragmented and many brands have a hard time connecting with existing audiences, let alone reaching new ones. So, how did Airbnb get so big, so quickly?
Paul Stafford from DesignStudio looks at how Airbnb’s unique and compelling offering was able to make deep connections with consumers all over the world. He explores how Airbnb came to be; it’s creation, it’s unique positioning, and the communication challenges faced by his branding and design team.
Paul is a leading branding and design expert and co-founder of DesignStudio, a practice with offices in London and San Francisco that works with global brands including Premier league, Airbnb and Logitech.
DesignStudio’s vision was to bring design back into the heart of business and enable designers to play a part in every stage.