Digital advertising is growing exponentially. It's spread means advertisers are rushing to get as much advertising space as possible onto websites that are running out of real estate. As this happens, less savory websites are cropping up and offering advertising space. For some brands using programmatic advertising and third party remarketing services, this has meant appearing alongside offensive and inappropriate content. Read on to make sure it doesn't happen to you.
Video: Keep your brand safe online
Gareth Codd, Group Sales Director Fairfax Media NZ, discusses how to keep your brand safe online, what to look out for in a premium environment and the dangers of ad fraud.
Explore Fairfax Media's digital and print brands to see what a premium, brand safe, environment can do for your advertising under Our Brands.
KPEX is New Zealand's premium programmatic advertising exchange. As a multi-organisation partnership it ensures your ads are put beside premium, editorially curated, and widely trusted journalism and content.
Remarketing is one of the most powerful tools marketers have access to. Like never before, it’s allowed for dynamic advertising to push prospects through the sales funnel and create awareness for your brand. It’s not all roses, though. As local brands have discovered remarketing can land your brand into hot water overnight. Continue reading...
It’s more important than ever that companies are aware of where their brands are going and what’s going to be around them. In an age of screenshots and social media, consumers aren’t always open to giving second chances and, if your brand ends up next to objectionable content, it could be a PR nightmare...Continue reading...