Brandwise: Keep your brand safe online

Digital advertising is growing exponentially. It's spread means advertisers are rushing to get as much advertising space as possible onto websites that are running out of real estate. As this happens, less savory websites are cropping up and offering advertising space. For some brands using programmatic advertising and third party remarketing services, this has meant appearing alongside offensive and inappropriate content. Read on to make sure it doesn't happen to you.

Video: Keep your brand safe online

Gareth Codd, Group Sales Director Fairfax Media NZ, discusses how to keep your brand safe online, what to look out for in a premium environment and the dangers of ad fraud.

Fairfax Media

Explore Fairfax Media's digital and print brands to see what a premium, brand safe, environment can do for your advertising under Our Brands.


KPEX is New Zealand's premium programmatic advertising exchange. As a multi-organisation partnership it ensures your ads are put beside premium, editorially curated, and widely trusted journalism and content.

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Planning for Disaster: How to keep your brand safe online

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