I've booked my advert, now what?
Congratulations! You have booked your advert space with your Fairfax Media representative, that is great news. Now we can provide you with an easy tool to create your ad/or upload a finished ad to AdTracker Online (ATOL). Here are the quick steps to get your advert from mind to paper in just a few minutes.
Click which scenario applies to you.
WHAT IS ADTRACKER ONLINE (ATOL)?
ATOL is Fairfax Media's web interface to our production system for supplying material for creation or submission of final advert material. This is the preferred method for supply of print-ready materials. It's an easy-to-use, free service. Contact your Fairfax Media representative for your login details and visit AdTracker via the button below.
WHERE DO I GET MY LOGIN DETAILS FOR ADTRACKER ONLINE (ATOL)?
Your login details for AdTracker Online (ATOL) will be provided by your Fairfax Media representative who booked your ad for you. Please contact them directly or email email@example.com if you cannot find this information.
WHAT DO I NEED TO REMEMBER ABOUT MY IMAGERY?
You can designate colours as either spot or process colour types, which correspond to the two main ink types used in commercial printing. In printing of the newspaper, we only use CMYK.
A process colour is printed using a combination of four standard process inks: cyan, magenta, yellow, and black (CMYK). Process colour is used for printing our newspapers.
A spot colour is a special premixed ink that is used instead of CMYK process inks, and that requires its own printing plate on a printing press. A Pantone colour is a common specified spot colour. Spot colours are converted to CMYK when printed in the newspaper. This can result in the CMYK colour being considerably different to the specified spot colour.
Why colours sometimes don't match
No device in a publishing system is capable of reproducing the full range of colours viewable to the human eye. Each device operates within a specific colour space which can produce a certain range of colours. Computer monitors and television sets use RGB colour while commercial printing uses Pantone (spot colour) or CMYK colour. Our newspapers are printed using CMYK colour only.
To reproduce colour and continuous-tone images, printers halftone and separate artwork into four plates — one plate for each of the cyan (C), yellow (Y), magenta (M), and black (K) portions of the image. When inked with the appropriate colour and printed in register with one another, these colours combine to reproduce the original artwork (composite).
To create the illusion of continuous tone, images are broken down into a series of dots. This process is called halftoning. Varying the sizes and densities of the dots in a halftone screen creates the optical illusion of variations of grey or continuous colour in the printed image. Dot gain can occur, due to ink being absorbed into newsprint, resulting in images appearing muddier.
Resolution is the number of dots, or pixels, per linear unit used in the reproduction of artwork and images.
In print publishing, resolution is expressed as dots per inch (dpi).
When printed, an image with a high resolution contains more, and therefore smaller, pixels than an image with a low resolution. Higher-resolution images can reproduce greater detail and subtler colour transitions than lower-resolution images because of the density of the pixels in the images. High-quality images often look good at any print size.
You can't improve a lower-quality image by printing it at a high resolution.
The following guidelines can help you determine your requirements for image resolution:
Newspaper printing requires 150 dpi (or more) images.
Web publishing uses 72 dpi images.
Images below (l-r) = example of 150 dpi image, example of 72 dpi image.
Computer graphics fall into two main categories — vector graphics and bitmap images
Vector graphics are made of lines and curves defined by mathematical objects called vectors. You can freely resize or magnify vector graphics without losing sharpness, because they are resolution-independent — the number of pixels used to display a vector graphic is determined by the resolution of the monitor or printer, not by the graphic itself. This is because a vector graphic is not converted to pixels until it is displayed or printed.
Common vector formats are eps or pdf files, but these formats can also be bitmap as well
Bitmap images, also called raster images, are composed of small squares, known as pixels, that lie on grids (also known as bitmaps or rasters). Bitmap images are the most common electronic medium for such continuous-tone images as photographs. Bitmap images are resolution-dependent - that is, they represent a fixed number of pixels. As a result, they can lose detail and appear jagged if they are scaled larger on-screen or if they are printed at a higher resolution than they were created for.
Bitmap images often require large amounts of storage space, and often need to be compressed to keep file sizes down, reducing their quality.
Common bitmap formats are jpg or tif files.
Images below (l-r) = example of a vector, example of a bitmap.