More than 2 million New Zealanders visit Stuff each month to catch up on news, watch videos, give their opinions and be inspired. Stuff  users are an educated audience who use the internet as an information, research and purchasing tool. Spread across New Zealand, Stuff offers a diverse range of options to target a national audience, connect with regional New Zealand or reach niche audiences through dedicated content environments.


Case study - what Stuff can do for your business

Stuff can transform how your customers interact with your business. David Reid Homes transformed Stuff’s House of the Week feature into a powerful brand touchpoint.

The native advertising campaign seamlessly integrated David Reid Homes’ advertising with Stuff’s editorial content - building an immersive experience for readers.

David Reid Homes’ media agency said:  “Fairfax Media’s native advertising campaign has returned results beyond expectation. The team’s knowledge of their audience ensured David Reid Homes was in front of the right audience at the right time. The results speak for themselves but it stands to mention the effectiveness with which the campaign was targeted across regions and publications.”


Get the most out of your campaign  

Stuff is unique in that it reaches 2.1 million New Zealanders every month.

Marketing and advertising online is a cornerstone for engaging with your audience. Advertisements on Stuff will connect with your audience across Business, News, Lifestyle, Sport and Entertainment.

Business advertising with a media company is the best way to ensure your content is reaching the people that need to see it. A range of advertisement options including content marketing, display advertising and rich media mean you’re able to reach your audience however you need.

Power of Stuff  

Reaching more than 2 million New Zealanders every month across desktop and mobile, Stuff informs and inspires every kind of New Zealander.

Marketing and advertising with Stuff runs the gamut from local online advertising, local business advertising and advertising in the news.

Stuff lets you engage customers in a way that truly matters:

  • People are more susceptible to advertising that’s relevant to them and brands they can build a relationship with. 

  • Online campaigns integrate with offline campaigns, bringing customers on the journey however they experience your brand.

  • Stuff provides a safe place for your brand to support local content and position your business alongside a trusted brand.



Katherine Hanley



Source: Nielsen CMI Fused Q1 16 - Q4 16 Mar 17 TV/Online. Base: AP15+