Insights & Case Studies

Insights & Case Studies

We’ve helped heaps of brands across the country achieve their marketing goals. From driving sales, growing brand awareness, understanding audiences better or applying advertising best practice, we can deliver solutions and insights to get you there.

Read on for some of our favourite and most effective campaigns, insights into modern Kiwi lives, and articles to help you advertise better.

All Blacks fans gather in a NZ pub to watch the powerful Rugby World Cup final
CASE STUDY

Stuff x Sky RWC partnership

Audience the winner on the day

Open For Happiness Campaign
CASE STUDY

Tourism Fiji 'Open For Happiness' Campaign

Welcoming New Zealanders back to the Islands

NowNext Local - November
INSIGHT

NowNext Local: November Report

Gauging the Mood of the Nation and Key Concerns for Regions

Stuff Travel: November 2022 Report
INSIGHT

Stuff Travel: November 2022 Report

Post Local Election Check-in
INSIGHT

Post Local Election check-in

Find out why New Zealanders voted/didn't vote in the recent Local elections.

Love Your Local Post
CASE STUDY

Love Your Local Campaign

NowNext Local - August
INSIGHT

NowNext Local: August Report

Gauging the Mood of the Nation and Key Concerns for Regions

Stuff Travel: August 2022 Report
INSIGHT

Stuff Travel: August 2022 Report

Attention: And How to Get It
INSIGHT

Attention: And How To Get It

Kiwi Views on Sustainability
INSIGHT

Kiwi Views on Sustainability

Pou Tiaki: Diversity and Inclusion in NZ Survey Results
INSIGHT

Pou Tiaki: Diversity and Inclusion in NZ Survey Results

The Importance of Brand Building
INSIGHT

The Importance of Brand Building

Best Practice for Native Ads
INSIGHT

Best Practice for Native Ads

Best Practice for Display Ads
INSIGHT

Best Practice for Display Ads

Iron Clad Promo Image
CASE STUDY

Ironclad Pan Company

Amplifying social media through the power of print

The Warehouse logo
CASE STUDY

The Warehouse

The Warehouse Group: Deeply connecting with wider NZ through Stuff's channels

Lockwood Homes
CASE STUDY

Lockwood Homes

Creating awareness in the highly competitive new-build market

Delivering Impact through Effective Advertising
INSIGHT

Delivering impact through effective advertising

Demystifying Digital
INSIGHT

Demystifying Digital

Digital marketing terminology you need to know

Our Brands

Stuff Logo
Digital News Sites
Neighbourly logo
The Post logo
The Press logo
Waikato Times logo
NZ House & Garden
New Zealand Gardener
The TV Guide
Sunday Star Times
Sunday News
Marlborough Express
The Southland Times
Taranaki Daily Times
Manawatu Standard
The Timaru Herald
Nelson Mail
Ensemble
Pou Tiaki
Email Newsletters
Homed
Prosper
Your Weekend
Sunday Logo
Travel
The Forever Project
Farming First
AgTrader
Cambridge Edition
Central Leader Logo
East & Bays Courier
Eastern Courier
Feilding-Rangitikei Herald
Franklin County News
Hamilton Press
The Hutt News
Kapi-mana News
Manukau Courier Logo
Matamata Chronicle
The Nelson Tasman Leader
Nor-west News Logo
North Harbour News Logo
North Shore Times Logo
North Taranaki Midweek
Northern News
Northern Outlook
Papakura Courier Logo
Piako Post
Rodney Times Logo
Weekend Express
South Waikato News
Taranaki Star
Taupo Times
Upper Hutt Leader
Western Leader Logo
Whangarei Leader
Stuff Events
Southern Outlook Logo