Readers of Stuff will be able to view ONE News video on the site from 5 May, with a new video deal announced today between TVNZ and Fairfax Media.
The collaboration is part of a strategy to meet the growing demand for news video, and will provide the latest ONE News content via the Stuff website and apps.
TVNZ Chief Executive, Kevin Kenrick says: “Domestic online players need to collaborate to compete effectively with global scale players, and this opportunity is all about matching ONE News’ strength in video journalism with Stuff’s strength in online reach.
“We're committed to making the news stories that matter most to New Zealanders accessible to as many viewers as possible. ONE News is the market leading TV news and ONE News Now has achieved massive growth in online news video streams since it was launched last year. The partnership with Fairfax is an exciting next step to extend the reach of ONE News stories and make them immediately available where audiences want to view them.”
Simon Tong, Fairfax Media NZ Managing Director, says: "This is a significant step for Stuff, and demonstrates our capability as a home for content from other publishers and partners, as well as our own.
"The Stuff audience hit an all-time high of more than 2 million New Zealanders last month. People come to the site because of our great stories and this new record is testament to that. More and more people are watching video content on Stuff – we currently get more than 10 million streams per month. Our partnership with ONE News adds to this already strong video capability and reflects the insatiable appetite from our audience for video content."
KPEX (Kiwi Premium Advertising Exchange) will handle advertising sales for the video content and the companies will share advertising revenue. Launched in November 2015, KPEX – a joint venture between Fairfax Media, Mediaworks, NZME and TVNZ – offers media agencies and clients a programmatic option for purchasing online advertising inventory across New Zealand’s leading media businesses.
Viewer response will determine the length of this collaboration.