Magazine

New Zealand Gardener is the premium publication that Kiwi gardeners turn to each month for information, inspiration and a dash of indulgence. The magazine delivers a down-to-earth blend of expert horticultural advice, decadent harvest recipes, creative design ideas, practical know-how, planting hints and sustainability suggestions for stylish backyards from Northland to Southland.

Get the most out of your magazine advertising

Magazine advertising is a cornerstone for building brand awareness and getting your product out in front of customers. It’s successful because NZ Gardener knows its audiences and the products they’ll love. 

For magazine advertising prices and or to place a magazine see our rates and specs below and contact our sales representative.  

NZ Gardener editor Jo McCarroll talks about the passion of NZ Gardener readers and how that transforms into advertising opportunities.

Case study - what print can do for your business

Magazine ads can transform how your customers interact with your business. They can turn your already engaged customers into advocates for your brand.

By tapping into what your customers are most passionate about, we can get them to start having conversations about your brand online. 

We created a quiz that pitted KMart products against similar ones to see if our audience could tell them apart. They could and they shared the experience across social media. 

The power of magazines

  • Magazine advertising gives you the unique opportunity to sit down face to face with our readers and engage with them in ways that truly matter.  
  • People love what they can touch. Putting a great magazine ad in someone’s hands means they’re more engaged than if they were staring at a screen. People remember more of what they read in print because of its tactile nature. 
  • Print can bridge the gap between online campaigns and the real world. Connecting the dots for your customers no matter where your campaign takes them. 
  • Our newspapers have heritage. They’ve earned the respect of our readers and our readers trust them. When they see you brand aligned with our brands, consumers are more likely to trust what you’re saying.
 
 
 

Contact

Bev Drake

Bev.Drake@fairfaxmedia.co.nz

OVER AN AVERAGE MONTH NZ GARDENER IS READ BY

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Source: Nielsen CMI Q1 16 - Q4 16. Base: AP15+. Gardeners based on those who've gardened in last month.