Sunday paper

The Sunday Star-Times offers readers the opportunity to catch up on news and opinions, get deeper insight into featured topics and business, and be inspired by travel and fashion content.

Get the most out of your print campaign

Local newspaper advertising is a cornerstone for engaging with your audience. The key to success is knowing who your customers are, where to place your newspaper ads and how much time is spent with each paper.

The Sunday Star-Times is perfect for reaching people aged 50 and above, with readers spending up to 50 minutes each week with the paper.

Case study - what print can do for your business

Print can transform how your customers interact with your business. Hell Pizza ran an insert in the Sunday Star-Times and The Dominion Post and experienced a 12% nationwide sales boost on the day of the campaign.

Hell Pizza’s marketing manager was immediately on the phone to say he was “blown away” by the results and feedback from customers and suppliers.

The power of print 

Our regional newspapers are at the heart of their communities and inform and inspire hundreds of thousands of Kiwis each and every week.

Newspaper ads and classified ads give you the unique opportunity to sit down face to face with our readers and engage with them in ways that truly matter:  

  • People love what they can touch. Putting a newspaper in someone’s hands means they’re more engaged than if they were staring at a screen. People remember more of what they read in print because of its tactile nature.

  • Print can bridge the gap between online campaigns and the real world. Connecting the dots for your customers no matter where your campaign takes them.

  • Our newspapers have heritage. They’ve earned the respect of our readers and our readers trust them. When they see you brand aligned with our brands, consumers are more likely to trust what you’re saying.

  • Frequency and repetition are so important when it comes not only to print but to your overall marketing campaign. Daily or weekly, newspapers put themselves at the top of people’s minds and our advertising means readers are always seeing your message. Including print as an element of your master campaign plan that covers channels such as radio, television, digital display, native advertising and social will ensure you see better results as consumers see, understand and then act on your messaging that builds up over time.

Source: Nielsen CMI Fused Q2 16 - Q1 17 Jun 17 TV/Online; Base AP15+.

 

Contact

Steven Hutton

steven.hutton@fairfaxmedia.co.nz
 

OVER AN AVERAGE MONTH THE SUNDAY STAR-TIMES IS READ BY

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Source: Nielsen CMI Q1 16 - Q4 16. Base: AP15+