With three editions, Queenstown, Wanaka and Central Otago, published every Wednesday the Mirror gives brands and businesses direct access to the growing Central Otago market. With two key, but different, audiences the Mirror can put your message in front of residents young and old and the many tourists who visit and travel around the region every year.
Get the most out of your print campaign
Newspaper advertising is a cornerstone for engaging with your audience. The key to success is knowing who your customers are, where to place your newspaper ads and how much time is spent with each paper.
We have a range of advertising options from standard display to creative wraps and features, have a chat to the team about how they can connect our readers with your brand.
Case study - what print can do for your business
Print can transform how your customers interact with your business. Hell Pizza ran an insert in a newspaper and experienced a 12% nationwide sales boost on the day of the campaign.
Hell Pizza’s marketing manager was immediately on the phone to say he was “blown away” by the results and feedback from customers and suppliers.
Power of print
Our regional newspapers are at the heart of their communities and inform and inspire hundreds of thousands of Kiwis each and every week.
Newspaper ads and classified ads give you the unique opportunity to sit down face to face with our readers and engage with them in ways that truly matter:
People love what they can touch. Putting a newspaper in someone’s hands means they’re more engaged than if they were staring at a screen. People remember more of what they read in print because of its tactile nature.
Print can bridge the gap between online campaigns and the real world. Connecting the dots for your customers no matter where your campaign takes them.
Our newspapers have heritage. They’ve earned the respect of our readers and our readers trust them. When they see you brand aligned with our brands, consumers are more likely to trust what you’re saying.
Frequency and repetition are so important when it comes not only to print but to your overall marketing campaign. Daily or weekly, newspapers put themselves at the top of people’s minds and our advertising means readers are always seeing your message. Including print as an element of your master campaign plan that covers channels such as radio, television, digital display, native advertising and social will ensure you see better results as consumers see, understand and then act on your messaging that builds up over time.
OVER AN AVERAGE MONTH THE MIRROR IS READ BY
Source: Nielsen CMI Q1 16 - Q4 16. Base: AP15+