Community paper

Based in Oamaru, the Waitaki Herald offers local advertisers the opportunity to reach readers across the Waitaki district. With strong content covering local community issues and including popular columnists Dr Libby and Nadia Lim, the Waitaki Herald has strong reach to residents across the district and delivers excellent results for advertisers.

Get the most out of your print campaign  

Newspaper advertising is a cornerstone for engaging with your audience. The key to success is knowing who your customers are, where to place your newspaper ads and how much time is spent with each paper.

We have a range of advertising options from standard display to creative wraps and features, have a chat to the team about how they can connect our readers with your brand.


Case study - what print can do for your business

Print can transform how your customers interact with your business. Hell Pizza ran an insert in a newspaper and experienced a 12% nationwide sales boost on the day of the campaign.

Hell Pizza’s marketing manager was immediately on the phone to say he was “blown away” by the results and feedback from customers and suppliers.


Power of print

Our regional newspapers are at the heart of their communities and inform and inspire hundreds of thousands of Kiwis each and every week.

Newspaper ads and classified ads give you the unique opportunity to sit down face to face with our readers and engage with them in ways that truly matter:  

  • People love what they can touch. Putting a newspaper in someone’s hands means they’re more engaged than if they were staring at a screen. People remember more of what they read in print because of its tactile nature.

  • Print can bridge the gap between online campaigns and the real world. Connecting the dots for your customers no matter where your campaign takes them.

  • Our newspapers have heritage. They’ve earned the respect of our readers and our readers trust them. When they see you brand aligned with our brands, consumers are more likely to trust what you’re saying.

  • Frequency and repetition are so important when it comes not only to print but to your overall marketing campaign. Daily or weekly, newspapers put themselves at the top of people’s minds and our advertising means readers are always seeing your message. Including print as an element of your master campaign plan that covers channels such as radio, television, digital display, native advertising and social will ensure you see better results as consumers see, understand and then act on your messaging that builds up over time.



Pat Naude



Source: Nielsen CMI Q1 16 - Q4 16. Base: AP15+